Business cards evolved from a fusion of visiting cards and trade cards. Visiting cards ( or calling cards) appeared in China in the 15th century and in Europe in the 17th century. The footmen of aristocrats and of royalty would deliver these cards to the servants of their prospective hosts solemnly introducing their arrival.
Visiting cards became an indispensable tool of etiquette to any 19th-century upper or middle class lady or gentleman, with sophisticated rules governing their use. Visiting cards included refined engraved ornaments and fantastic coats of arms and provided a streamlined letter of introduction. Trade cards first became popular in the 17th century in London. These functioned as advertising and maps, directing the public to merchants’ stored as no formal street address numbering system existed at the time. Later, as the growing demand for the cards boosted the development of color printing, more sophisticated card designs appeared, making the cards works of art. The trend toward fanciful trade cards was balanced by the pragmatic need of a growing group of private entrepreneurs who had a constant need to exchange contact information. These users often started to print out their own cheaper business cards.
Your biggest selling tool can fit in your pocket. Your business card has the potential to be much more than just contact details.
Traditionally business cards are used as reminders to prospective clients, yet usually they end up at the back of a drawer or in the rubbish bin. Follow these two steps to prevent this from happening to your card.
Step One - Create portable advertising
Revise you current business card and turn it into a portable advert. In order to this , have the following on your business card:
* Contact details including your address, email and phone number.
* The unique selling point of your business versus that of your competition.
* A special offer that will incite action. This can be tailored you your specific business, for example if you are a landscape gardener you can offer a free water saving garden design plan.
Step two - Distribute your advertisement
Now that you have the ultimate selling tool you will need to get it out into the world. The key here is not to be discriminate when handing your cards out.
Joe Girard, author of How to Sell Anything to Anybody, dispenses about 500 business cards a month. He makes a point of handing it out to anyone who could be a potential client, including to waiters along with the tip.
The important thing to remember is that business are built on people. Give your card out at every possible opportunity - you never know who might be a prospective client.
Step three - Order your cards today!
1000 business cards only R700 in full colour on a high quality board, and it includes your design totally FREE,
Email Leana today on email@example.com or call 022 713 1111 at West Coast Office National. 7 Plein Street, Vredenburg (how to find us) don't miss out on this fabulous offer.
OR you can order as little as 50 cards in full colour for only R95 excluding artwork.