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Why Flyers and Brochures are still 

Relevant Branding Materials

Pop-up ads, email marketing and sponsored social media ads are effective for your online advertising. However, if you want to have a complete and efficient marketing strategy, you cannot overlook the importance of flyers, brochures, and other offline branding materials.

If you are managing a brand, you might be asking these questions:

  • What is the difference between flyers and brochures?
  • Are flyers and brochures effective?
  • How to use flyers for branding purposes?
  • What types of flyers and brochures are there?
brochure design 3 fold

These are all appropriate and important questions, and the answers to them will show you why flyers and brochures are still relevant branding materials.

What is the difference between flyers and brochures?

Besides business cards, flyers and brochures are some of the most used advertising materials in printed form by companies everywhere. The difference between the two marketing elements is not clear because they often display similar design features. 

Still, professionals consider that there are main differences between flyers and brochures:

Flyers are often single leaflets that promote a single product, service or time-limited offer. They have a small number of details and have a relatively short lifespan.

Brochures usually contain several folds or sides that display a significant amount of data and information. They often present an extended offer of a company with both its products, services and sometimes even details such as the history of the brand and its most important clients.

Flyers best suit small companies or new businesses that need to print a significant number of leaflets to make their presence known in a community. 

Established companies use brochures more often than flyers because their potential customers already know them, so they take this opportunity to present new products, services or collaborations.

Are flyers and brochures effective?

Definitely, YES! If you are looking for productive and cost-effective marketing tools, you cannot go wrong with flyers and brochures. 

A professional team of designers can create them quickly and produce them in a substantial number. They are easy to distribute and simple to comply with your larger branding strategy requirements.

How to use flyers for branding purposes?

You can use flyers and brochures to promote your brand, to advertise your products or to raise awareness about upcoming events. You can opt to distribute them:

  • With newspapers
  • On the street
  • Door-to-door
  • In stores

To use them efficiently, you need to make sure that as many flyers and brochures reach people as possible. Make sure that they contain relevant information about your brand and that they feature attractive designs. Work with professional design firms to get the best out of your offline branding materials.

What types of flyers and brochures are there?

There are several types of flyers and brochures that you can choose from to promote your business, such as:

  • Handbills
  • Pamphlets
  • Posters
  • Gate-Folds
  • Bi-Folds
  • Tri-Folds
  • Z-Folds

They have different costs depending on how many folding sides they have, and how many of these sides are printed. Some of them may include coupons or promotions, while others may have essential data about the company in the form of charts and graphs.

One of the benefits of using flyers and brochures in your marketing strategy is that they have endless design possibilities. You can adapt them any way you like to increase brand awareness and engage better with your customers.

Need something Designed?

We can design just about anything. Give us a call and tell us what you need. rebranding of your logo, letterhead, business card, a poster, a banner.... a sticker?

 Phone: 022 713 1111

Get your Flyers & Brochures
Designed & Printed.

Send us your thoughts and ideas and we will convert them into reality.

You can Email, Whatsapp or Drop Off your ideas with Michelle in our Print Department to get the ball rolling without even leaving your Office.  

Regardless of the printing needs you have, we will find an affordable solution for you.

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