Did You Know, Prestik from Bostik
The Story of PrestikĀ® From Lab Accident to Global Sticky Success
A Sticky Invention by Accident
Prestik/Blu TackĀ® was originally developed in 1969 in Leicester (UK) as an accidental by-product of an attempt to develop a new sealant using chalk powder, rubber and oil.
Although the experiment was a failure, workers started using the resulting goop to stick messages to each other's desks.
Once Bostik realised what they had, they started testing to manufacture the formulation on a bigger scale.
Launching a New Type of Adhesive
The product was launched in early 1970 into a market with no knowledge of reusable āputty-likeā adhesives.
The initial reaction was poor due to the lack of awareness of the productās potential uses.
Through TV advertising and word of mouth, the product quickly entered the growth phase of its life cycle.
Becoming a Household Name
This is how, within ten years of its launch, Prestik reusable adhesive became a true household name, perfect for a thousand and one uses around the home, office and school...pretty much anywhere!
It now commands a dominant brand share of the adhesive tack market.
Why It Stuck ā The Secret to Its Success
The key to the sticky substanceās success is the fact itās reusable, making it an ideal alternative to drawing pins and sticky tape, with thousands of other uses around the home, office and school... in fact almost anywhere.
Itās also clean to use and non-toxic, making it safe for all the family.
Blu TackĀ® Around the World
Nowadays, the reusable adhesive comes in multiple colours.
The product holds a leading position in some geographic regions, but it has different names in different countries:
Regional Brand Names
- South Africa & Africa: Prestik
- United Kingdom: Blu TackĀ®
- Asia Pacific: Blu TackĀ®