Sellotape is a brand name that has become synonymous with sticky tape in South Africa and elsewhere. It is transparent, cellulose-based, pressure-sensitive adhesive tape, and is the leading brand of clear sticky tape in the United Kingdom and New Zealand. The name “Sellotape” was coined in 1937 when its inventors made the product by applying rubber resin to cellophane film. Hence it is also referred to as cellophane tape. The Sellotape brand now covers a variety of tape products, and is frequently used in place of the word ‘tape’ in many countries due to its market exposure.