There is no doubt that signage attracts your eye. It is one of the most cost-effective and simple ways to create brand awareness with minimal effort. Here, at West Coast Office National, we can provide the best Banner printing service on the West Coast.
Signage is any kind of visual representation which conveys information to a target audience about any office, store, street, park or building. Signs can provide a couple of purposes which include promoting, identifying, providing information and giving directions or raising safety awareness.
Drive down the street, and you will see road signs demonstrating you at which speed you should drive or the directions to a nearby town. At the workplace, you should see health & safety and other types of signs guiding you about your way.
Your business needs to be as obvious to the passers-by as these everyday signs. At first glance people should go: Ah thats where they are. Ah thats what they do. And that is all about branding.
The most commonly used material in the sign making industry is vinyl.
When it comes to making banners, vinyl is one of the most preferred materials and all credit goes to its durability and affordability.
Whether you are a business seeking a way to promote your new store using a sign, or an event planner seeking an incredible way to guide guests to the right destination, any purpose, vinyl banners are one of the most versatile and affordable signage forms.
Many people are familiar with the terms vinyl banners, vinyl flooring, vinyl siding, etc, but you may still not know what it actually is.
It is not a natural material, but synthetic man-made substance. It is plastic made from chlorine and ethylene. When both substances are processed, they form PVC (Polyvinyl Chloride), which is commonly known as vinyl.
In 1920, it was first created by scientists wanted to build a material, which would aid in manufacturing daily-use products. Things that were simple and easier to develop, cheaper, and more durable as compared to what was available at the time . At present, vinyl is the 2nd largest manufactured plastic resin all over the globe.
Because of vinyl's durability and flexibility it enables it to roll and unroll for convenient shipping, printing, and installation. Vinyl banners are becoming increasingly more and more popular form of advertising.
Because of its cost-effective, durable and lightweight nature, vinyl banners are the ultimate investment for advertising your business. Not sure how it works? Don’t panic!
Below we will explore some interesting facts about advertising & branding, and how it helps you have a greater exposure to your target customers.
For effective branding, creating a banner with a relevant message is crucial. Here are some tips you can follow to design an impressive banner.
When it comes to the world of signage, less is more. It means that short, concise and clear messages are more attractive to the target audience. A successful banner is very simplistic in regards to the text content. Remember that no one has time to read a long paragraph, and that’s why keeping simple, is an essential thing.
Obviously the space you have is restricted to the space you have.
When creating a banner try to maximise the use of the available area, because honestly bigger is better.
Your banner color should match the identity of your brand.
So, choose the color wisely as it can have –a greater impact in attracting target people towards your banner.
When it comes to picking fonts and graphics, the key is simplicity. Avoid fonts that are quite hard to read, especially from a distance. Graphics must be in high resolution, and complimentary your message.
You can Email, Whatsapp or Drop Off your brief with Michelle in our Print Department to get the ball rolling without even leaving your Office. Then come and collect your Banner in store or let us deliver it to you.
Regardless of the printing needs you have, we will find an affordable solution for you.
Simply complete the online form GET MY CATALOGUE
Or call the store on 022 713 1111 and request a full colour furniture and office supplies catalog.
We will drop a catalogue at your office or home.